Dubois partners with Guinness
Recording artiste Kerwin Dubois has put music to the new Guinness "Made of More" campaign which will be used as a radio ad throughout the Caribbean.
Dubois, who set the tone for a great 2012 Arthur Guinness Day concert in Kingston, Jamaica, brings the campaign and its message to life with a balanced soca/dancehall fusion, a statement said last week.
In the song he rhythmically highlights that the Guinness drinker is someone who makes bold moves and takes control of their life.
"As a performer and producer I get to use my natural talent to entertain thousands of people but there has always been something more that got me to where I am today; something at the core of my being that pushes me and keeps me focused," said Dubois.
Guinness launched its "Made of More" campaign in 2012 and will incorporate existing global activations such as Arthur Guinness Day, St Patrick's Day and the Guinness Street Football Challenge.