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Gourmet cupcake plan cops $50,000 first prize

A business plan for a gourmet line of premium chocolate cupcakes and desserts, synthesising an optimal blend of locally grown cocoa and internationally sourced ingredients has captured the $50,000 first prize in the Entrepreneurship Boot Camp competition jointly held by The University of the West Indies (UWI), St Augustine, the National Entrepreneurship Development Company Limited (Nedco) and the Entrepreneurial Training Institute & Incubation Centre.


The winner was chosen at the camp’s closing ceremony last week at The UWI Conference Centre, a statement said yesterday.

Four finalists had to prepare their own business plans, which were then entered into a Business Plan Competition. After the finalists made their presentations, certificates were distributed to the camp’s graduates, following which, the winners of the Business Plan Competition were announced.

Timothy McIntosh won the $50,000 first prize for “Decouvrel”, the production of a gourmet line of premium chocolate cupcakes and desserts.

He gained international renown as a winner of “Cupcake Wars” on the Food Network cable channel, The UWI said.

He graduated with a first degree in chemical engineering from MIT in 2008. He has been involved in the restaurant/catering business since his return to Trinidad and Tobago in 2012.

Sean Aberdeen, the second place winner, received $30,000 to assist with his plan for “Sport Management Global” (latent business), which provides management support for young athletes to boost their career through a suite of services including sports marketing for teams and players; contract negotiations; networking; event planning and management; player representation, consultation and advice.

Terrance Glenn placed third with his business plan “Green Living”, receiving $20,000. The company has designed an organic system of production based on aquaponic principles for an integrated aquaculture and agriculture process to produce fish (tilapia & ornamental) and other products.

In fourth place was Richard Chase with “Palmetto Place”, a start-up web and mobile development company involving the provision of web-based marketplace and multimedia display advertising services and solutions to small and medium sized firms through innovative communication and marketing methodologies.

The Entrepreneurship Boot Camp 2014 took place from July 21-25, at The UWI Conference Centre.

Additional information is available online at http://sta.uwi.edu/ebc/.
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