Spanish firm Bloom Consultancy has ranked the country’s Brand Trinidad and Tobago 16th in trade and 29th in tourism in its 2013 Consulting Country Brand Ranking.
In this edition, the company, which specialises in branding and business strategy, measured the “search engine appeal” of 119 countries in the field of tourism and investment.
In a release yesterday, the company said its algorithm for calculation is based on a global scale research that measures, among other variables, the number of searches produced every year by potential tourists and investors about every nation.
In the Americas, Trinidad and Tobago ranked 16th in trade, outperforming Jamaica (17) and Cuba (31) but positioned below Dominican Republic (14).
The most popular online searches by potential investors were about “security and safety”, “cost of living” and “natural resources”.
In tourism, Trinidad and Tobago is found in the 29th position, behind Puerto Rico (7) and Jamaica (17). Potential tourists mostly searched about “beaches”, “gastronomy” and “shopping”.
These three categories together hold more than half of all searches produced by tourists.
Bloom noted search engine appeal was an important factor to measure a nation’s appeal based on a recent Google study that showed 70 per cent of leisure travellers begin researching their trip online.
Another report from the Economist Intelligence Unit showed more than 58 per cent of investors assess investment risk online.