Celebrating the entrepreneurial spirit of women in Trinidad and Tobago, Ms Brafit Limited and Carlton Savannah in Port of Spain held their signature event, Cupcakes and Cleavage recently.
Now in its third year, Managing Director/CEO Ms Brafit Limited and founder of Two Cups of Care Foundation, Nicole Joseph-Chin and her team, designed this event to engage female entrepreneurs from diverse industries to showcase their products and services. Through this venture their goal is to generate networking, build good synergies and business opportunities among women that assist in growth and overall development.
Feature speaker at the event Donya Eldridge from the US Embassy said, "In this day and age as we as a people are so advanced technologically it may be astonishing to know that women all over the world are still fighting for fundamental human rights. According to the CIA stat books and the World Bank these women represent 50 per cent or the population."
"As Secretary Clinton commented earlier this year, how can anything succeed if half the country is being left behind?"she said.
She noted that small businesses which exist in Trinidad and Tobago such as doubles vendors, roti shops and parlours were often the glue that holds most societies together and provided much needed jobs and services for people in their respective communities.
Commending and welcoming the initiative, Eldridge said, "This event celebrates female entrepreneurship, innovation and collaboration."
Innovative female entrepreneurs should be encouraged and would provide much needed role models for other women and those to come, she said.
This exciting event which is held annually on June 30 featured an assortment of Cuptails (cocktail flavoured cupcakes) which included: Pink Velvet Passion Fruit, Pink Champagne and Strawberry, Pink Panther and Pink Sea Salt Chocolate Caramel invited guests to indulge their senses. Guests were served a pink champagne cocktail and also had the pleasure of sampling decadent chocolate truffles courtesy of Gina Chocolate Truffles.
According to Joseph-Chin the words Cupcakes and Cleavage is somewhat intimidating and usually people initially think it is something inappropriate not to be discuss in public.
She said, "One of my focuses in 2010 with Cupcakes and Cleavage was to bring entrepreneurial women in Trinidad and Tobago together."
In a time where breast cancer awareness is being more at the forefront and cleavage being something no longer taboo on the television, the two words, Cupcake and Cleavage for Joseph-Chin seemed a perfect fit.
Last year Joseph -Chin was invited by the United States Department of State as part of their International Visitor Leadership Programme as a Social Entrepreneur. She was then invited to meet with US Secretary of State Ms Hillary Clinton in Santo Domingo at the Pathways to Prosperity Summit.
Very keen on giving back, Joseph-Chin, the Two Cups of Care Foundation collaborates with Hyatt and the Trinidad and Tobago Cancer Society to host the Survivor Breakfast which honours cancer survivors.
This year the US State Department as part of their International Visitor Leadership Programme has invited three local female entrepreneurs whose businesses would be a part of the programme that is geared towards enhancement and sustainability.
Guests at the event also had the opportunity to win gift packages courtesy Caribbean Airlines, First Citizens, Ms Brafit Limited and Performance ARC Limited.