Saturday, January 20, 2018

Heather Jones to show in Paris

Local designer invited as guest of honour; to pay creative tribute to Nelson Mandela


Mark Fraser

 Heather Jones International has been invited as the guest of honour to show in Paris, France, at the eighth annual Labo Ethnik fashion show and exhibition, from May 19 to 25. 

This new 2014 edition will gather 80 brands (ready-to-wear, jewelry, fashion accessories and lifestyle), offering a variety of talents and an exceptional source of knowledge from all around the world. 

Heather Jones International will be paying creative tribute to the late Nelson Mandela. The piece will be auctioned and the proceeds will be donated to an orphanage in South Africa. Heather Jones International has been invited by Vincent McDoom, who is a permanent judge on Russia’s Next Top Model TV show and also was involved in France and Poland’s Next Top Model and has appeared as a guest on Germany’s Next Top Model. 

There will be an opening party where all the exhibitors are invited, as well as buyers, journalists, bloggers, investors and other personalities. This show attracts over 5,000 visitors.

Heather Jones International will be showing 20 looks. Heather’s inspiration for the 2015 spring-summer collection is love and romance. Love and romance is a divine consciousness that goes deeper than the notion of just another pretty dress. The collection is reshaping the fashion vocabulary using hand paintings that exude a radiant colour palette, uniquely created to make a beautiful and fresh difference. 

When it comes to transitioning from day wear to evening wear, a nonchalant blurring of both identities is trending. Such a distinct attitude that resonates most pertinently now is a difference you can actually experience, an intimate sophistication and divine taste of Hea­th­er Jones International that you can wear from morning to night, with the edge of still being able to turn heads.

In a release, Jones said: “As someone who has spent my career designing for all body types, I know how important it is to feel confident and free in wh at you wear and doing it without time barriers. My clothing is about self-expression and this line is designed to complement your style. I give you my passion—love with a touch of romance for yourself.”