The Face of Trinidad and Tobago may contain some elements of a beauty pageant – with beautiful delegates competing for a coveted prize; but its creator would rather it not be called that.
In fact, when the idea to stage The Face of Trinidad and Tobago started swirling in the head of make-up artist Kirk Thomas two years ago he wanted it to be a departure from the usual pageant experience. The winner would also not get a crown.
Unlike pageants as we know them, the screening process for The Face of Trinidad and Tobago had one just one prerequisite — that entrants be over 18 years old. As such, it attracted close to 200 women of varying height, size and age — the eldest being 61 years old — from across Trinidad and Tobago.
“These are the women who previously didn’t fit the beauty requirements set by traditional pageants,” said Tenille Clarke, media-co-ordinator of the Face of Trinidad and Tobago.
On September 13, ten lucky women were chosen from the large field of candidates and will now go on to vie for the chance to be the face for a range of brands by Revlon, the Hyatt Regency Hotel and the Hyatt Spa.
“This competition is seeking to find a girl to best represent beauty as defined by the consumer on a regional and international platform,” Clarke said.
“We want this girl to showcase The Trinidad and Tobago aesthetic.”
The final round of competition will be held on October 27 at the Hyatt Regency Hotel and will feature a personality segment and delegates in resort wear from J Madison and swimmwear from Bikini Cabana.
“Essentially the winner will be a brand ambassador so the personality component of the competition is necessary.”
In the lead-up to the finals the young women will go through a series of training that would include media etiquette - facilitated by TV6’s Morning Edition producer Kristy Ramnarine, photography awareness – facilitated by Gary Jordan (the Face of Trinidad and Tobago’s official photographer) and brand ambassadorship.
Nigel Celestine is the competition’s choreographer and stylist.
Clarke believes that the training delegates receive at The Face of Trinidad and Tobago will serve them well beyond the competition, particularly the young women who want to go into brand advertising.
The Face of Trinidad and Tobago is expected to be an annual event, according to Clarke. Thomas and his team would like to see the competition eventually evolve into The Face of the Caribbean.