Tuesday, February 20, 2018

Mercedes Benz Fashion Week

Tribe to show at...


COLOURFUL: Costumes from Tribe's 2013 presentation, Butterflies, Beasts, Bacchanal will be at an exclusive event being hosted in New York this week on the first day of Mercedes Benz Fashion Week. —Photos: Micheal Bruce

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BRINGING OUT THE BUTTERFLIES: One of the Frontline costumes for Tribe Mas Band's 2013 presentation, Butterflies, Beasts, Bacchanal.

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Costumes from Tribe's 2013 presentation, Butterflies, Beasts, Bacchanal are set to be featured at an exclusive event being hosted in New York this week on the first day of Mercedes Benz Fashion Week.

In advance of Trinidad Carnival next Monday and Tuesday, local entertainment company, Antilia has joined forces with luxury car maker, Maserati to launch the luxury social network ELEQT in Manhattan and to publicise the Caribbean's most popular cultural festival.

Antilia CEO, Simon Khan said:

"In addition to promoting the vibrance of Caribbean culture and the warmth of its people, this event also serves to showcase the premium potential of Carnival, inspired by the growing number of seasonal VIP events and exclusive Carnival band offerings that will no doubt appeal to the elite international traveller. ELEQT promises to bring their member base closer to this unique lifestyle offering."

This invitation-only premiere is set to take place tomorrow at the new, state-of-the-art Maserati of Manhattan location in Tribeca. The venue is the first standalone showroom for the Italian-made luxury automobile brand in the United States and will feature an avant-garde fashion fusion showcase.

The showcase will feature authentic Carnival costuming by The Ela Design Company, together with 2013 fashion collections from leading international designer brands Bellucci Napoli, bespoke suits, Cantamesse high-end Italian jewelry and Mel Boteri – one of a kind luxury handbags and accessories. 

Part of the Quintessentially Group, ELEQT is a brand new social network for the luxury lifestyle, which was launched early last year in London and already boasts over 150,000 members from over 200 countries across the globe. The company, whose founders reside on the Dutch-Caribbean island of Curacao, debuted its first US event in collaboration with Antilia and Ferrari of Long Island in October 2012.

ELEQT's Chief Executive Officer and former General Manager, Yahoo! Search Marketing, Europe, Ruud Smeets said:

"Having teased our networks with a taste of the Caribbean last October, we again sought the assistance of Antilia to create an even more memorable and distinctly Caribbean experience at our official Manhattan launch for Mercedes-Benz Fashion Week. We admire the vibrant, colourful and fashionable nature of the Caribbean's Carnival festival and are excited about the opportunity to feature these exotic costumes alongside fashions from our roster of leading high end designers – and to ultimately share this well kept secret with our elite network of high net worth individuals, jet setters and fashion influencers."

The Trinidad-based Carnival fashion company, ela is scheduled to showcase their range of Carnival designs at the event, including: the Kallimini costume for TRIBE Carnival Band's 2013 presentation, as well as their now sold out 2013 collection of Monday Wear — bespoke designs, which catered to masqueraders wishing to make a unique statement on the first day of Trinidad and Tobago's Carnival.

Khan explained that the idea was to position Trinidad Carnival as an exclusive travel destination among the jet-setters expected to attend. He said:

"ELEQT is a luxury community that brings together like-minded individuals to celebrate, among other things, luxury travel. Last October, we collaborated with Saint Barth Properties to offer a range of exclusive private villa accommodations to an international database of upwardly mobile, high net worth individuals. This year we are pleased to be partnering with Curacao along with a number of leading fashion brands to celebrate the emerging fashion trend of Carnival at a venue that exhibits the pinnacle of luxury – on one of the most important dates of the international fashion calendar."

The Caribbean-themed soiree, which is supported by the Curacao Hotel And Trade Association (CHATA) and Brugal Caribbean rum, will be followed by an exclusive after party at the Tribeca Grand Hotel. Sponsors include Charles Heidsieck champagne, Macallan Single Malt, Alacran tequila, Heineken and Camelot limousine service.