Friday, January 19, 2018

The company our artistes keep

Whilst it may be TSTT's prerogative to "suspend" their contractual obligation to Machel Montano, the timing of so doing is insensitive. Machel has been at the forefront of bmobile's branding since inception and has done exceedingly well in so doing.

Bmobile has benefitted from Machel's endorsement over the years.Through Machel and a number of young achievers in sports and entertainment,TSTT and the bmobile brand have made a lot of money.

It is also unfortunate that the trade union, whose membership has benefitted, has also been calling for Machel's scalp and now, Anya Ayoung Chee's.

Trinbago's young entertainers need and deserve our support. Let us please encourage them.

Board rooms are replete with people who see only their balance sheets.Whilst this may indeed be their raison d'Ítre, the broader picture must also be considered. Too often, public perception of them personally takes precedence over that of the the objectives of the companies they serve.

Young enterprising achievers: beware of the company you keep?

Ainsworth Mohammed

via e-mail