Machel Montano's sponsors are, for the time being, standing by their man.
At least two of the reigning soca monarch's sponsors, bmobile and Caribbean Airlines, are adopting a wait-and-see approach regarding the superstar's recent legal troubles.
Montano was convicted yesterday on four charges of assault and also of using obscene language during a fracas outside the Zen nightclub, in Port of Spain in April 2007.
In a release yesterday, the Telecommunications Services of Ttinidad and Tobago (TSTT) said since the incident took place, it has continued its working relationship with Montano as one of the company's brand ambassadors. "At the same time TSTT shared that it did not condone resolving conflicts through the use of force," the company said.
The livewire entertainer was a big part of the company's recent launch of its 4G network, participating in several promotional appearances for television, print and radio advertisements, as well as a performance at the official launch ceremony in October.
TSTT said it was encouraged by Montano's maturation over the years towards his responsibility as an entertainer and role model, and "his commitment to his craft and country."
The company said the verdict will not be taken lightly and it will be seeking to understand Montano's plans for moving forward once the sentence is delivered, but understands Montano and his family will want time to come to terms with the implications of this development.
Montano also had a big part to play in Caribbean Airlines recent launch of its return to London route, as brand ambassador who sang the route's theme song, a modified version of his hit, "A.O.A", back in June.
Speaking to the Express yesterday, Caribbean Airlines communications director Clint Williams said these are recent developments and the company has not yet had the opportunity to evaluate them internally, so it would be inappropriate to comment at this time.
Montano is due to return to court for sentencing January 17, 2013.