Media houses warned about running suspicious political ads
President of the Advertising Agencies Association of Trinidad and Tobago, Ronald Murray, yesterday issued a precaution to all members with respect to political advertising.
The letter noted that a paid political announcement ran on TV6 yesterday morning, which purported to be a letter from “Keith” thanking the Independent Liberal Party for splitting the votes.
It also noted the same full page ad ran in the Guardian newspapers, but this time was signed (not by Keith) but by “the Raging Bull”, without identifying the advertiser.
“It would be appreciated if immediate steps are taken, by the relevant media houses, to desist from airing these advertisements until such time as they correctly conform to the Bureau of Standards provisions.
“It will also be appreciated if the AAATT could be advised of the source agency providing the material and that the agencies and media houses exercise greater diligence towards ensuring that materials are vetted before accepting to air,” Murray stated.
The letter was sent to the members of the Trinidad and Tobago Publishers and Broadcasters and members of the AAATT.