Sunday, January 21, 2018

Soca Monarch 2013 launched


Soca chat: Soca artistes Denise Belfon, left, and Destra Garcia, right, chat with former Miss Universe Wendy Fitzwilliam, now public relations consultant for Caribbean Prestige Foundation, during Thursday's launch ceremony of the Play Whe Power Soca Monarch, Digicel Groovy Soca Monarch, NLCB Tribute to the Classics and Flavorite Supreme Ice Cream Schools Soca Monarch competitions at the Hyatt Regency Trinidad hotel, Port of Spain. —Photo: CURTIS CHASE

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A television reality series based on the International Soca Monarch competition will begin airing in 2014 and a feature film is also in the works, according to Caribbean Prestige Foundation public relations consultant Wendy Fitzwilliam.

She was speaking at the launch of the 2013 edition of the competition on Thursday at the Hyatt Regency Trinidad hotel in Port of Spain.

Fitzwilliam said the competition will next year celebrate its 21st anniversary and, in keeping with what she said is its coming of age, a number of projects will be aimed at taking the Soca Monarch brand to greater heights. Along with the television series and movie, the foundation will create items for merchandising locally and on the international market.

The 1998 Miss Universe also announced the cache of prizes for the 2013 competitions—International Power Soca Monarch, Groovy Soca Monarch and Schools Soca Monarch competitions—will be about $8 million.

The main sponsors for the competition this time around will include the National Lotteries Control Board (Power Soca) and Digicel (Groovy), while Flavorite remains the sponsor for the Schools competition.

Reigning Power and Groovy Soca Monarch Machel Montano hinted he will in next year's final either enter or exit the stage in an even more dramatic fashion than he did in 2012, when he used the Rocketman in flight at the end of his performance.

"You will never know how I arrive or leave the stadium, but I'll be leaving with both the crowns," Montano said during his very short speech.