Saturday, February 17, 2018

Banks Beer inks deal with Barbados Tridents


NEW SPPONSOR: Akash Ragbir, centre, Brewery Manager of Banks (Barbados) Breweries Limited, shares a light moment with West Indies batting legend, Desmond Haynes, left, and Kieron Pollard, captain of the Barbados Tridents, during a recent reception for the team at the Hilton Barbados Resort.

Mark Fraser


The Barbados Tridents now have the official support of the ‘Beer of Barbados’.

Banks (Barbados) Breweries Limited has signed a deal with the local franchise that will see the Tridents prominently sporting the iconic Banks Beer logo on their match caps for the remainder of the 2014 Limacol Caribbean Premier League (CPL).

“We are pleased to partner with the Tridents as they seek to bring cricketing glory to the people of Barbados,” said Bernard Frost, Group Marketing Manager of Banks Holdings Limited (BHL). “We have enjoyed a longstanding relationship with both the West Indies Cricket Board and the Barbados Cricket Association, and we see our new partnership with the Barbados Tridents as an evolution of BHL’s continuing support for local culture and sport, especially our beloved cricket.”

In January this year, the ‘Beer of Barbados’ became the ‘Official Beer Partner of West Indies vs England 2014’.

“The CPL has been billed as the ‘Biggest Party In Sport’ and Banks Beer fully intends to keep the party going whenever the Tridents play,” added Frost.

The Tridents, captained by Kieron Pollard, tried to defend home turf at Kensington Oval against the St Lucia Zouks yesterday afternoon, the Antigua Hawksbills tomorrow and the Guyana Amazon Warriors on Saturday.

The Barbados Tridents squad includes West Indies stars Pollard, Dwayne Smith, Jason Holder, Kirk Edwards, and Ravi Rampaul, while international players include Shoaib Malik of Pakistan, Jeevan Mendis of Sri Lanka, and Neil McKenzie of South Africa.

The team is under the guidance of head coach Rabindra ‘Robin’ Singh, assistant coach, Henderson Springer, and is mentored by West Indies batting legend, Desmond Haynes.  The final of the 2014 Limacol CPL is scheduled for August 16 at Warner Park in St Kitts.

“We wish the Tridents every success and we hope to see them lift the trophy at the end of the tournament. We already have the Banks Beer on ice,” added Frost.