Bravo lands big Chinese deal
Global T20 star and West Indies One-Day International captain, Dwayne Bravo, has become the first international cricketer to partner with one of the largest Chinese corporate entities in the world.
Bravo has been appointed as the sporting brand ambassador for the billionaire engineering, construction and consultancy giant, China Harbour.
The deal will see Bravo featured in exclusive ad campaigns and conducting personal appearances on behalf of China Harbour.
“To become the first international and West Indian cricketer to be sponsored by a globally renowned Chinese firm is an incredible honour and a privilege,” said Bravo.
“The Chinese are by far one of the most powerful nations in the world today, thus their introduction into, and their presence within West Indies cricket, will make a tremendous difference not just for us as cricketers but for the entire Caribbean region”.
China Harbour becomes Bravo’s official corporate sponsor ahead of a packed West Indies playing schedule.
The schedule includes the upcoming One-Day International series against New Zealand followed by the team’s home series against England and subsequent participation in the T20 World Cup in Bangladesh, where the West Indies will defend their T20 Championship title, early next year.
“For me to be the first cricketer to be bestowed with such a prestigious partnership is an incredible feeling,” said Bravo.
“I further hope that our affiliation will pave the way for significant ongoing relations and investment between China and the Caribbean, long-term”.
Bravo’s agent, Emma Everett, says they were thrilled that China Harbour was interested in a partnership, although cricket is still a virtually unknown sport in China.
“Dwayne has made history today,” said Everett.
“He has become the first international cricketer to venture into the powerful Chinese market whilst cricket as a sport remains relatively new in China”.
China Harbour is estimated to be worth US$10 billion and has a substantial presence in the Caribbean.
“Whilst it is a new concept for us to affiliate with a sporting brand ambassador, we are thrilled by this exciting partnership and look forward to Dwayne Bravo leading our brand and ethos with the same diligence and commitment he displays when representing West Indies Cricket,” said Deng Bo, regional general manager.
“We are proud to associate our brand with a Caribbean and international superstar, to elongate our ongoing relationship with the Caribbean region and the rest of the world”.