Money in hand: Beacon director Christian Hadeed, left, hands over a cheque for $175,000 to Michael Phillips for the second annual Beacon on the Avenue event scheduled to pedal off on Ariapita Avenue on October 9.
Cycling ‘on the Avenue’ set for October 9
Beacon has pumped $175,000 into the second annual Beacon Cycling On The Avenue event which pedals off on October 9 from 7.35 p.m.
Beacon is the headline sponsor of the event that Phillips Promotions puts at a total cost of $375,000.
The event will have as its start/finish, the area outside of Mike’s Bikes on Ariapita Avenue.
And organisers have designed the criterium on a closed circuit, running clockwise along Ariapita Avenue, down De Verteuil Street, onto Fitzblackman Drive, up Maraval Parkway and back onto Ariapita Avenue.
Phillips Promotions managing director and former national cyclist Michael Phillips said his company was pleased to bring such an event to the heart of Woodbrook, a community that has had a long association with cycling, producing some of Trinidad and Tobago’s top cyclists.
“After last year’s event we were quite pleased with what the response and feedback was, so we decided let’s do it again,” Phillips said, adding that thousands of spectators lined the circuit roads to catch some of the action.
Cycling On The Avenue is again free to the public and promises to be a night of competitive racing, entertainment and fun.
The programme begins at 7.35 p.m. with the Open Sprint, a fast-paced one-lap race. That will be followed by events for Juveniles right up to Masters 60+. The final event, the Open 36-lap race is the highlight of the evening and will be contested by elite T&T riders and at least 10 International cyclists. Phillips disclosed he would finalise the line-up this coming week.
Cyclists will be competing for over $18,000 in cash prizes and primes.
Beacon director Christian Hadeed said sport development has always been a keen interest of his company.
“We firmly believe that sport is one of the most successful avenues for personal growth and development of well-rounded, disciplined individuals who can contribute to the further, positive development of our communities,” he said,”
Hadeed continued: “It is for this reason that we started this event with Michael (Phillips) in 1997 and 16 years later, we are still committed to its success. It was an opportunity to carve out our niche in sport history in Trinidad and Tobago, as it represents a convergence of some of the world’s highly competitive riders, riding alongside our very own athletes such as Quincy Alexander and Emile Abraham.
“To be the best, you have to compete with the best, and this race gives our boys an opportunity to show everyone that they are a force to be reckoned with.”