Beginning in June, fashion lovers will be able to purchase their favourite designs which are featured on the catwalk at Caribbean Fashionweek (CFW) online or at the show itself which will take place in Kingston, Jamaica from June 11-16. It's a genius idea from the founder of CFW Kingsley Cooper.
But first, a little bit more about CFW.
Cooper established CFW in 2001 with the intention of showcasing the fashion design talent of the region to the rest of the world and driving export opportunities for Caribbean designers. Today Caribbean Fashionweek is considered the region's premier fashion and style event and has also been credited with launching the careers of many Caribbean-born international models.
Caribbean Fashionweek is produced by Pulse, a fashion and entertainment company which has since pioneered the development of the fashion and modelling industries in the Caribbean.
Since 2001, CFW has grown in status and has attracted world class entertainment and several international models.
This year the focus at CFW has turned to creating a platform for designers to monetise their creative enterprise globally. The Caribbean Fashionweek team will be collaborating with Founder of London agency JH Public Relations, Jessica Huie and branding expert Kubi Springer to launch ShopCaribbeanFashion.com. The Caribbean fashion e-commerce website is designed to introduce and export the crème of the region's fashion design talent to an international audience, JH Public Relations said in a media release.
According to the release, designers who will be debuting their latest looks will be invited to submit a six piece capsule of their larger collections that will be shown at CFW, these select pieces along with other items from the collection will be available for sale on the ShopCaribbeanFashion.com website. The site will go live on the opening night of CFW 2014. A shopping lounge will also be launched on site at CFW where attendees can shop the looks from their favourite catwalk collection.
Additionally, the business forum at this year's CFW event will include workshops on several topics such as branding, public relations and securing finance which will focus on helping fashion designers create commercially viable businesses.
"We are all extremely excited about the evolution of CFW," says Cooper.
"This year's event will give designers an opportunity to sell their collections not just to the attendees at the venue but to a global audience. It is a return to the true essence of what Caribbean Fashionweek is about - empowering designers to create commercial business opportunities from their talent and drive export opportunities. We are delighted to have Jessica Huie and Kubi Springer invest their talent and dedication to the ShopCaribbeanFashion initiative. CFW 2014 signifies and imperative evolution of the brand and we are looking forward to unveiling the new website."